Roll Into Summer

2022

CORE CONCEPT

Roll Into Summer: Empowering up-and coming artists, tapping into subculture and crafting a true centerpiece for the new mobility portfolio.

Roll Into Summer: Empowering up-and coming artists, tapping into subculture and crafting a true centerpiece for the new mobility portfolio.

Multi-Channel Awareness Campaign

Multi-Channel Awareness Campaign

Multi-Channel Awareness Campaign

Live Exectuion

Live Exectuion

Live Exectuion

Content Production

Content Production

Content Production

Creative Concept

Creative Concept

Creative Concept

Roll Into Summer

Project Overview

Project Overview

Concept

In May 2022, we were extremely spontaneously commissioned to conceptualise and implement a local awareness campaign for FREE NOW and their New Mobility offer in Hamburg. Roll into Summer was born! With Barcelona-based and internationally acting artist Emily Eldridge, we developed two murals and a corresponding visual language for the campaign, which our creative department transformed into all channels – still & moving.

Execution

Outcome

Concept

In May 2022, we were extremely spontaneously commissioned to conceptualise and implement a local awareness campaign for FREE NOW and their New Mobility offer in Hamburg. Roll into Summer was born! With Barcelona-based and internationally acting artist Emily Eldridge, we developed two murals and a corresponding visual language for the campaign, which our creative department transformed into all channels – still & moving.

Execution

Outcome

Concept

In May 2022, we were extremely spontaneously commissioned to conceptualise and implement a local awareness campaign for FREE NOW and their New Mobility offer in Hamburg. Roll into Summer was born! With Barcelona-based and internationally acting artist Emily Eldridge, we developed two murals and a corresponding visual language for the campaign, which our creative department transformed into all channels – still & moving.

Execution

Outcome

ROLL INTO SUMMER

The Centerpiece

Check out Nina Hepburn's DJ set in the back of a driving taxi in full length!

© 2025 OF LIKE MIND GmbH


OF LIKE MIND GmbH

Große Brunnenstraße 63A

22763 Hamburg


+49 40 468 954 98

office@oflikemind.agency

↗︎ Less Important Links


Instagram

LinkedIn

© 2025 OF LIKE MIND GmbH


OF LIKE MIND GmbH

Große Brunnenstraße 63A

22763 Hamburg


+49 40 468 954 98

office@oflikemind.agency

↗︎ Less Important Links


Instagram

LinkedIn

© 2025 OF LIKE MIND GmbH


OF LIKE MIND GmbH

Große Brunnenstraße 63A

22763 Hamburg


+49 40 468 954 98

office@oflikemind.agency

↗︎ Less Important Links


Instagram

LinkedIn