We created 300 limited-edition, custom blue vinyls with premium packaging and detailed imprinting – designed to look and feel like collector’s items. Featuring exclusive tracks by Cinthie, Cromby, FML, and POWER, each record also contained a personal invitation to the event. Hand-delivered to carefully chosen Berlin opinion leaders, key industry insiders, and artists, the vinyls were incredibly well received, sparking organic UGC across social channels. With this idea, we made a lasting mark and laid the foundation for a recurring format for LIBERTÉ TOU___R_ in the years to come.