When SOUNDBOKS – the brand behind the world’s most powerful portable speakers – decided to launch an entirely new product category with Lightboks, it was clear this debut needed to make some noise. To bring the launch to life, we partnered with HHV, Berlin’s cultural hub for music, fashion, and lifestyle. As both a retailer and a record label, HHV’s deep community roots made it the perfect match to introduce Lightboks to an audience that lives and breathes sound and style.
Together, we set out to create an immersive brand experience that would connect SOUNDBOKS with its core community – and win over new fans.