ART BOI SIN
A vinyl release deserves more than just a drop – it needs a movement. In close collaboration with Hamburg’s techno label LAP Records and artists Najeh & Click Click, we developed a full-scale campaign for the Labels second vinyl release, LAP002 „ART BOI SIN". The goal? To push the release beyond the scene and into the spotlight, leveraging the raw energy of techno culture in a worlds that was never so open and receptive to it. With Kinky Sundays as our partner for the visual narrative, we crafted a campaign that was as immersive as the music itself.
The Music Video
Director: Jonas Naue & Thorsten Junge
DP: Jannik Nolte
starring Dominik Oelke & Felipe Limonge
Exec. Producer: Noel Schönfeld
Producer: Marcel Rackl
Creative Producer: Jan Ehrhorn
Creative Producer: Christoph Scheuermeyer
Edit: Jonas Naue & Max Folke Prothmann
1. AC: Simon Andjic
Gaffer: Max Tönnis
Best Boy: Jonas Kuhn
Crane OP: Jannik Fehling
HMU: Shidi Bashang
Styling: Ole Walkötter
Set Design: Kristina Paulsen
Movement Direction: Damaris Dominguez Viad-Murat
Photographer: Timo Sommer
Special thanks to KINKY SUNDAYS, everest.camera and
PRG CineGate Hamburg
ART BOI SIN
From pre-release hype to post-drop resonance – every detail mattered. We orchestrated a multi-layered campaign over four weeks, blending digital and physical activation:
ART BOI SIN
The results spoke for themselves: The release claimed the #1 spot on the decks.de Techno Charts for several days, cementing its place as a standout release in the scene. The campaign’s music video garnered thousands of views, while the tracks racked up thousands of streams on Spotify, proving that the energy we built transcended the club and reached a global audience. But beyond the numbers, the project deepened the bond between LAP Records, its artists, and the techno community – turning a vinyl release into a cultural moment.